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From Corporate to Creative: A Sewing Journey of Self-Fulfillment

Heidi West’s creativity knows no bounds. From her modest start selling her handmade goods at weekend craft shows to launching a thriving online and brick-and-mortar store, Heidi has learned one valuable lesson: Success can go as far as your creativity and determination can take it. A crucial part of that success has been her Sailrite® Fabricator® Sewing Machine. Sailrite’s powerful, industrial machine keeps up with the relentless demand of her ever-growing business. Keep reading to learn more about this self-starter and creative entrepreneur and the amazing things she’s making with her Fabricator!

heidi with bag — Here’s Heidi showing off a bag sewn with the Fabricator.

The Spark of an Idea

It started with a simple curiosity. In 2015, Heidi bought a screen printing kit. She’d always been intrigued by screen printing and wanted to learn how it worked. After some trial and error, she successfully created her first print. Heidi then screen printed some fabric with a pattern of her own design and sewed some cosmetic bags for her friends. Screen printing was not an easy skill to learn, but Heidi was determined to master it. She took some classes, practiced in her free time and — most importantly — never gave up.

A short year later, Heidi opened an online store selling cosmetic bags, small zippered pouches, eyeglass cases, totes and more. All of her handmade goods are screen printed from her own charming designs and sewn by her as well. At that point, she was still working full time as a marketing project manager, but the demands of her marketing job and her growing business were taking a toll. “I was busy almost every minute of the day, while also raising two small kids, but I loved every minute of it. In 2018, I left my job to run my business full time. In 2019, I moved my sewing studio from my home into a commercial space, allowing me to set up a little retail shop, too.”

roses and cats bags — A Portland Rose patterned tote on the left and a fun Tuxedo Cat pattern on the right!

In just five years, Heidi went from picking up a screen printing kit for the first time to launching a successful, full-time business. Along the way, she realized that her home machine wouldn’t cut it anymore; she needed something bigger, stronger and tougher to take her small business — and the quality of her sewn goods — to the next level. “At first, I was using a home sewing machine, but when it couldn’t handle all the use, I upgraded to a mini-industrial machine. It worked well, but I was always concerned about quality. Because I use multiple layers of interfacing and fabric in my bags and pouches, I was concerned that standard thread wasn’t enough to hold all the layers together. It was clear that I needed an industrial sewing machine to ensure that my bags were built to last.”

Hunting for the Right Machine

Heidi began her search for an industrial machine by turning to fellow sewists and creatives, seeking their advice and experience. “I started talking to people within the sewing community and the Fabricator was highly recommended. I was able to try one out and fell in love with how it worked, as well has how beautiful it is. I considered buying one for several years and finally went for it in December 2020. Prior to my purchase, I watched all the marketing YouTube videos and memorized all the specifications. I was obsessed.”

Now that Heidi has been using her Fabricator to sew items for her business, Heidi West Designs, she knows she made the right choice in the Fabricator. “It’s an amazing sewing machine and I really love using it. When I was putting my Fabricator together, I must have watched the videos at least three or four times so I could put it together correctly. The videos were super helpful.”

Heidi sewing with fabricator — Heidi loves her Fabricator Deluxe Sewing Machine!

Sewing Beginnings & Creative Pursuits

Heidi learned to sew from her mother when she was 6 or 7 years old. By age 10, her mother had taught her how to read patterns, and Heidi was happily sewing clothes for her doll collection. “I didn’t sew too much in high school or college, but when I was pregnant with both of my kids, the sewing urge really hit me, so I started sewing simple things like bibs, swaddle blankets and hats. After that, I started really having fun making pouches. And then that grew into bags.”

Heidi is a DIYer at heart. The challenge of designing and constructing something of her unique vision and imagination is the mark of a creative spirit. The spark of creativity is something all DIYers have in common. “I love the challenge of trying to figure out how a particular bag or other item was made. I’m super fascinated by different construction methods in sewing. And there’s nothing better than having an idea pop into my head and then being able to create it.”

Heidi has a degree in fine arts with a focus in graphic design. These skills are evident in the quality and precision of her design work. “I also have a degree in interior design. I’ve always loved all parts of design, and I’ve always loved patterns. At the beginning of 2021, I started a year-long project that involves creating a new pattern each month for the 12 birth month flowers. It’s been such a valuable experience and has definitely pushed my design skills and style to a new level.”

flower of the month bags — Some of Heidi’s Flower of the Month collection. From top left: Violet (February), Lily of the Valley (May), Poppy (August) and Larkspur (July).

Transitioning from a corporate career to the freedom of a creative pursuit has been incredibly fulfilling for Heidi. “I absolutely love that I don’t have to attend pointless meetings anymore! Really though, when larger teams are involved, I feel like processes and policies can get in the way of delivering the customer what they really want in a timely manner. There have to be so many hoops to go through and since it’s just me in my business, I get to make superfast decisions and then execute them. I love it.”

Screen Printing: A Labor of Love

If you’re unfamiliar with the technique of screen printing a pattern onto fabric, you’re not alone. We asked Heidi the same question. Here’s how she describes her process from initial concept to finished printed fabric:

“The first part of my process is to draw a rough motif using my iPad and then finesse it and put it into a pattern using Adobe Illustrator on my Mac. After the pattern is created, I output transparencies to make the screens. The screen-making process took me several years to fine-tune, but now I have it down to a science. It involves coating the screens with emulsion in a darkroom and then exposing them to light using UV light table. Exact timing is crucial. I then wash them out with the perfect amount of water pressure. After the screens are made (one for each color in the pattern), I can start screen printing.”

A close-up look at some of Heidi’s unique screen printed fabrics.

What Heidi loves most about the screen printing process is the depth to the craft. “It looks so much more handcrafted. I also just really love the process of making the screens and then getting the press all set up for printing. It definitely has serious challenges, but I guess that’s what keeps me coming back to it. Each new design I create requires me to think about how it’s going to work on press. I have to consider technicalities such as registration, how to minimize drying time between colors, and how I’m going to achieve the colors I want. Screen printing my own fabric really pushes me to use both sides of my brain and that’s what I love about it.”

“Every day, I’m just so grateful to be able to use my creativity in my job. I spent over 20 years in jobs that weren’t fulfilling and didn’t inspire me. I just appreciate it so much now.” For all those DIYers and dreamers out there who are thinking of pursuing their own creative paths, Heidi has some advice to share: “Don’t wait until things are perfect to get started. Just start anywhere and refine and change things from there.”

If you’d like to see more of the unique goods Heidi is making with her Fabricator, you can follow her on Instagram at @heidiwestdesigns.

Heidi's store — Heidi’s store in her hometown of Portland, Oregon.

Who We Are

Sailrite is your one-stop DIY shop! We are a passionate crew of do-it-yourselfers who strive to equip you with the supplies and how-to knowledge you need to tackle your next project. Do you want to learn upholstery, leatherwork, canvaswork, hobby sewing, bag making or more? We have the fabric, tools, hardware, sewing machines and notions you need to master any DIY. And even if you’ve never sewn before, our tutorials and how-to videos are designed for beginners and experienced crafters alike.

Start your DIY journey today: www.sailrite.com

Spooktacular Sewing With Mari Mortem

Fall is a season filled with colorful leaves, pumpkins and, of course, Halloween. And with the spookiest of seasons approaching, why not focus on a hauntingly talented sewist? Mari Mortem is the founder of the online shop Strange Coven. Her creative spirit and love of all things Halloween even carries over into her ingenious sewing projects — many of which are made using her Sailrite® Fabricator® Sewing Machine. Mari was more than happy to share the story of her sewing endeavors with us, and her skills are nothing short of supernatural!

Q. How and when did you first become interested in sewing?

A. My love for sewing began when I was very young, and it was more of a necessity. Even if I didn’t have access to nice things, sewing was one thing always within reach in my household. I first started learning when I saw what my parents would mend or make. Later on, in my teenage years, I started taking sewing books out of the library to advance what I’d gleaned from my parents. There’s still so much I’ve yet to learn!

Q. What types of projects do you sew?

A. For the last few years I have been almost exclusively sewing purses. Before this shift, I was predominately sewing clothing with just a splash of crafting purses and other accessories.

A colorful pumpkin patch of handmade purses, all crafted by Mari.

Q. How did you become a Halloween fan and collector? What drew you to it?

A. Oh Halloween! What to say. Beneath all the scares, the thrills and the chills, there’s a wholesomeness surrounding Halloween that often gets overlooked. Whether you grew up blessed with opportunity, or less fortunate in your circumstance, Halloween is the one day/night that melts away all the pretense, all the divides, all those societal pressures very naturally.

It’s unforced in its message of neighborliness — people come together for their community’s enjoyment, sometimes without really realizing they are doing so. They put together haunted houses and give away candy to all the neighborhood kids, some that have even travelled from other less fortunate neighborhoods, such as I did when I was young. Even when I couldn’t go out, I could be home carving pumpkins, watching them glow through the night, and roasting the seeds. Even if I expect nothing but the pleasure of a chilly evening with pumpkin treats and a spooky movie, I still feel like I’ve participated in the festivities and traditions.

My obsession with collecting true vintage Halloween odds and ends came about because nothing exemplifies this “hidden” wholesomeness quite like Halloween imagery and characters of the past. They’re very sweet and charming, much like I hope to revive in my own work!

Mari’s colorful, quirky workshop featuring the Fabricator.

Q. How does the Sailrite Fabricator Sewing Machine fit into your work? What are your thoughts on the machine so far?

A. The year I started shifting my interest toward bag making, I was reading a lot of online blogs and publications in order to get better. I realized that both technique and equipment could further the quality of my projects. A lot of the sources that I was using to perfect my bag making, many of which became my favorite references, had made purchases from Sailrite. They lauded the company for their quality products and services that welcome even the less knowledgeable customer with tons of visual aids. These were visual aids that a first-time industrial machine owner such as myself might encounter. When I browsed the Sailrite catalog I came upon the Fabricator and its sleek black look instantly set it apart from other machines. Knowing how much the people I looked up to loved their machines purchased from Sailrite, plus the added aesthetics of the Fabricator, I knew that it was a machine I would eventually come to own.

The Fabricator Sewing Machine in festive attire.

At first, I felt intimidated by the machine; like I didn’t know enough to own such a machine. But any time I have a question about it, the answer is so easy to find, whether it’s found intuitively or by reading the Sailrite website and watching helpful videos. It’s a robust machine and it sews through all my heavier projects quickly and beautifully. I have not felt like I’ve sacrificed anything for the speed. It has a lot of control, which matters when I am zipping through straight lines or slowing to a literal crawl on precise details.

Q. Can you tell me about a project (or projects) you’re most proud of?

A. Any time I create anything that is objectively better than the last time I created a similar item makes me very proud. I’m able to see my growth in the craft I am most passionate about. I’m always looking to improve what I do and that in itself can be a challenge because it’s difficult to be impartial about anything you create yourself. You have to find a way to get better without any other kind of guidance but your own wits. It can be quite a hurdle to overcome with even the smallest of projects.

Q. What’s your favorite part of the DIY lifestyle? What’s difficult?

A. My favorite thing about the DIY lifestyle is not being at the whim of what is trending and available — being able to carve out things that match my tastes and wishes perfectly. If I want it to be Halloween every day, I can make it so! However, the most difficult part of this lifestyle is not having enough time to make all the things I want to make! I have to harmonize personal projects with projects and products I want to add to my shop. It’s a tough balance for a solo crafter!

Q. What are you looking forward to sewing in the future?

A. I hope to do much more detailed work in the future, expanding from pumpkins to other more intricate vintage-inspired Halloween goodies as wearable accessories.

Q. What advice would you give to someone who is new to sewing but wants to create fun DIY projects like yours?

A. Never underestimate the value of small accomplishments! When I started bag making, or clothes making (anything really), I focused on perfecting one thing before moving onto the next. Sometimes that meant making a bunch of “easy things” that seem far removed from a nice jacket or a bag, like pillowcases or zippered pouches. However, I learned to perfect my piping and corners through making pillowcases and installing zippers with lined bags on those little pouches. Every little project builds on your skill, whether you immediately realize it or not. Eventually, you’ll be able to look at projects like mine and say, “Yeah, I know how to make that.”

Mari’s colorful collection with one of her pumpkin purses displayed.

Thank you for sharing your story with us, Mari. We’re looking forward to seeing more of the otherworldly designs you’ll create with the Fabricator. And remember, whether you’re an avid sewist or you’re looking to break into the world of DIY sewing, Sailrite is here for you. With a little imagination, passion and persistence, you, too, can create your dream project. No tricks, just treats!

Who We Are

Start your DIY journey today: www.sailrite.com

Fashion Forward: Brant Shih’s Story

Creative genius is a flame that cannot be extinguished. For Brant Shih, there has always been a passion inside him pushing him towards the arts and fashion. A true creative spirit, he made the brave decision to travel over 7,000 miles to pursue his dream of becoming a fashion designer. In his younger years, he studied at a vocational school in Kaohsiung City, Taiwan (his home country), and majored in fashion design. As his love for fashion grew, he knew that it would lead him to new heights. Eventually, he found his way to Sailrite®, and we’re honored to have helped him pursue his education in the world of fashion design.

1729f44283d2aa12df72 — Brant, his trusty Ultrafeed and many of his custom pieces.

From day one, Brant was well aware of his creative purpose. It only made sense that he dedicated his life to studying and creating wearable works of art. But in Taiwan, there were only two nearby high schools that taught fashion design. Across the globe, New York City is known as one of the world’s largest fashion hubs. So when it came time to get serious about his studies, Brant made his way to the Big Apple in 2017.

Brant is currently pursuing a college degree in Fashion Design at the Fashion Institute of Technology in New York City, New York. Located in Manhattan, this is the place where aspiring designers go to learn the tools of the trade. This public university is well-known for its fashion programs, and even boasts several famous designer alumni including Calvin Klein, Michael Kors and Randy Fenoli of “Say Yes to the Dress” fame — just to name a few. Those are some big (patent leather) shoes to fill!

And while some students at other schools would be taking written exams, one of his most formative projects was to create a custom bag all on his own. His assignment was to exemplify a specific leather manipulation technique to make a bag or purse. And in the middle of this difficult project, disaster struck. Brant found himself stuck at home during the COVID-19 lockdown in New York City. Before the lockdown, Brant had been going to a communal space that had sewing machines for fashion students to use. But without access, he needed to start researching other avenues to finish his piece.

A willing model showing off one of Brant’s custom pieces.

Scouring the internet, Brant searched for a machine that could handle multiple layers of leather. It also needed to be portable and small enough to fit inside his living space. After ample research, Brant stumbled upon the Sailrite® Ultrafeed® Sewing Machine. “At that moment, I knew this was what I was looking for.” The Ultrafeed was an investment in his craft and future career and a way to assure his productivity during an unprecedented time.

“For my assignment, I needed to make a handbag in any style of my choosing and combine two types of leather in a manipulation technique. It had to be done in a way so that one could see that there is leather woven on the front of the handbag and french binding on the opening. I chose to create a circular-shaped bag instead of a square or rectangle.”

_DSF9229 copy — A masterful creation made with help from the Ultrafeed.

“My Sailrite Ultrafeed Sewing Machine is a good investment, especially for people like me. I don’t have a lot of space at home but I hoped to get an industrial machine that could sew heavy materials like leather. I like that Sailrite helps customers learn more about sewing and can help fix any issues with their customers’ machines.”

Aside from making purses and shoes, one of Brant’s favorite things to sew and create is millinery. According to the modern fashion dictionary, “Millinery is the manufacture and craft of making hats and headwear. A milliner historically would also produce everything from shirts, cloaks and shifts, to caps and neckerchiefs for both men and women, as well as designing and trimming their headgear. The term dates to the Middle Ages, when a Milener referred to someone from Milan — the home of the fashion and textiles trade. Millinery has evolved throughout history, but remains popular with a range of different events and uniforms. More often than not, hats can indicate social status, from a cowboy’s Stetson to a gentleman’s top hat, or the cocktail fascinators worn by ladies at the races.”

_DSF9241 — One of Brant’s one-of-a-kind, handcrafted hats.

So what does the future hold for this enterprising young fashion up-and-comer? In a word, upcycling. “I am currently working on an upcycle project on my own. I have two pairs of pants and one pair of shorts that I am cutting into pieces and reassembling into a tote bag. I’ll also be using a vinyl raincoat for the bottom of the bag so it’s easy to clean. I’m also planning to sew a quilting pattern on the bag and use a piece of bubble wrap as the foam base for the quilting pattern.”

We’re eagerly waiting to see what you create next, Brant!

Who We Are

Start your DIY journey today: www.sailrite.com

Sewing & the Mainsail: One Man’s Passion Project

Marc Weiner has always been the creative type. Born in New York, his mother gave him her sewing machine when he was around 23 years old. From there, his love of sewing and creativity took off. Over the years and throughout his different career paths, Marc has used sewing in unique and interesting ways. Now, he’s using it for the greater good. Marc volunteers for the Clearwater Sloop, a nonprofit environmental organization based in Beacon, New York, dedicated to cleaning up the pollution in the Hudson River and educating their community about conservation and environmentalism. Read the inspiring story of how one man is making a world of difference in his community through his passion for sewing.

hudson river sloop clearwater — The Sloop Clearwater sailing on the Hudson River, New York. Photo courtesy of the Clearwater Sloop Facebook page.

A History of Creativity

Sewing is just one of the many ways Marc shares his creativity with the world. He’s had a fascinating career over the years, working as an actor and puppeteer. He started out as a street performer clown and puppeteer. Then he later joined a street theater group and made the puppets and all their clothing. He’s even done some voice work for the movie and television industry. You might recognize him as the voice of Map and Swiper on the kid’s show “Dora the Explorer.” He joined Saturday Night Live in 1980 and performed on the show with his puppets.

“When I first moved to New York City, I would ‘dumpster dive’ in the garment district, and I would find lots of great scraps of colorful fabric. I loved sewing them together and making pillows. The idea of taking a piece of flat fabric and making it something that is 3D — making puppet clothing is a perfect example of this.”

“I started sewing my puppets’ clothing for my night club act. When I performed my puppets on Saturday Night Live, their amazing costume department made my puppets’ clothing. They did a much better job than I ever could. After SNL, I continued making puppet clothing for all of my puppet projects until 1992 when I got my own show on Nickelodeon called ‘Weinerville.'” On his Nickelodeon show, there was an entire crew sewing the clothing for his puppets, but that didn’t deter Marc from finding other avenues to continue his sewing pursuits.

clearwater sloop mainsail bags — Marc washes the Clearwater’s mainsail in preparation for sewing bags.

Sailing & Sewing

Growing up, Marc’s parents had a 12-foot sailboat on Lake Mahopac, New York. “My father taught me how to sail on that boat,” he recalled. The family also owned a 15-foot powerboat. Marc enjoyed a childhood of time spent on the water, enjoying the peacefulness and quiet of sailing or zipping around on the high-speed powerboat. Years later, his parents bought a 41-foot Morgan yacht. “They lived on the Morgan down in the Bahamas for 12 years. I would visit them and go sailing.”

Now, Marc owns his own sailboat and enjoys sewing projects for it. Five years ago, he bought a 34-foot Beneteau and jumped right into DIY work. “When I was working on projects for my boat, my home machine was struggling when I was making my cabin cushions. I found Sailrite on the internet, and I knew I would need the Ultrafeed® LSZ for my next project — restitching my bimini and dodger.”

Marc named his boat the MelAdele in honor of his parents and their shared love of sailing and enjoying life on the water. Marc was excited to get to work sewing for his new boat. “I found Sailrite’s amazing DIY videos and started sewing new cabin cushions, winch covers and cockpit seat cushions. I made new curtains, restitched the bimini and dodger, made a companionway cover, made side window panels for the bimini, repaired the sail cover and so many other projects.”

clearwater sloop education programs — Educational programs are a fundamental part of the Clearwater’s mission. Here, children participate in a “Sailing Classroom” which promotes hands-on engagement learning.

Sewing for a Cause

Marc has been volunteering for the Hudson River Sloop Clearwater organization since 1973. “I crewed for one week, and then became the weekend cook for a month. They then took me on as the permanent cook, which lasted for two years. I was a vegetarian cook, and the captain loved eating meat. He couldn’t put up with my cooking any longer and made me the first mate during my third year on board.”

He has had various other roles during his many years with the nonprofit. He’s worked in the front office, worked on the boat, and helps out with the annual folk festival. Most recently, Marc has been sewing bags and totes from the Clearwater’s retired sailcloth as a way to raise funds for the organization.

“For our 2020 Clearwater restoration fundraising campaign, I made almost 100 assorted bags that we sold to raise money.” Clearwater’s mission is to protect the Hudson River and the surrounding wetlands and waterways through public education and environmental advocacy. Clearwater’s award-winning programs have grown consistently over the years. In 2004, the Clearwater was named to the National Register of Historic Places for its groundbreaking role in the environmental movement.

clearwater sloop fundraiser — Marc’s mainsail bags on display at the Clearwater Fundraiser. Photo © Bruce N Murray 2020

Environmental protection is a cause close to Marc’s heart. “When I went to college, I became more aware about the need for environmental advocacy. My years of service on the Clearwater Sloop have reinforced this belief. Air and water pollution, global warming, smog, acid rain, deforestation and wildfires — these are just a few of the environmental issues we are facing right now. It’s everyone’s responsibility to take care of our precious and beautiful planet and make it a safe and wonderful place to live.”

Recently, Marc mentioned taking a trip into New York City. He was walking down the street with one of his Clearwater mainsail bags slung across his shoulder with the ship’s original reefing lines acting as straps. A sudden gust of wind struck, and the bag said to him, “I think we should reef.” Marc felt the reefing lines tighten across his torso. In that moment, the spirit of the Clearwater mainsail was reawakened after being retired for six years.

Once a sail, always a sail.

If you’d like to learn more about the Hudson River Sloop Clearwater organization and its mission, please visit https://www.clearwater.org/the-sloop/.

Who We Are

Start your DIY journey today: www.sailrite.com

Peace, Love & Handbags

Sometimes you get an idea for something and it takes off. That’s what happened to Laurie Carty. One day, she was looking online for purses and stumbled upon a crocheted fat bottom bag. She instantly fell in love with the classic hippie-style purse and thought the design and shape of the bag would look great in denim. Unable to find her dream bag in stores or online, Laurie set out to sew her own. What started as a purse for herself has now grown into a small business. Using her Sailrite® Ultrafeed®, she’s reintroducing these vintage-style bags to the world and reigniting her love of sewing.

The Start of an Idea

Laurie was excited to jump in and get going on her purse. She already had some basic sewing skills, so she knew she’d be able to sew the purse without a problem. However, she hit a speed bump early on. She didn’t know anything about pattern making or purse design. And since she couldn’t find a pattern for a denim flat bottom purse online, she needed a little help designing and patterning her purse. Luckily, her sister was coming for a visit. An accomplished seamstress, Laurie’s sister was able to help with the design process.

“I drew out my idea and we created the pattern together. Once I saw my dream come to reality, I was hooked! I got so many compliments on my purse that I started taking orders for them. For the most part, all the purses that I have sold have been local. Women stop me on the street and ask me where I got my purse. They are always surprised when I tell them I made it myself!”

Laurie’s first purse made from an old pair of jeans and a bedsheet on her home sewing machine, before she upgraded to an Ultrafeed.

After that initial design, Laurie added fringe and beads to her bags as unique design elements. Since her fat bottom bags were inspired by the hippie era, the fringe fit right in with that style and aesthetic. “When I was in my teens and twenties, everything was fringe. I am 62 now, but back in the day, I was a complete hippie — with the clothes and hair. Everything was tie-dye and fringe, and we did it ourselves for the most part.”

Laurie upcycles used jeans that are still in good condition for her purses. She adds fabric panels, lace, beads and fringe to create truly one-of-a-kind designs. “I love every single one of the purses that I create. Each one has its own unique beauty.”

Finding Her Creative Process

Laurie lets her creative spirit guide her not only in her bag designs but in life too. A self-professed “avid student and seeker of personal change,” Laurie has a degree in behavioral sciences. She’s helped people with therapeutic stress and trauma relief, she’s taught dance classes and has even been a radio show host. “I’ve had a pretty crazy life!”

Laurie has always had a creative spirit. One of the things she loves the most about the DIY lifestyle is her ability to bring her dreams and ideas to life in a tangible way. She loves the process of taking an idea, a vision in her mind, and using fabric and thread to bring her idea to life. “Every purse I make I see fully completed in my mind, and then I know exactly how to create it. I have always been a very visually creative person. My brand-new idea is brought into reality, and now I am the only one on the planet who makes these bags. Every purse is uniquely different.”

Laurie sewing on ultrafeed — Laurie’s new Ultrafeed handles the thick layers of denim with ease.

Upgrading to an Ultrafeed

After completing her first two bags, her regular sewing machine was struggling to sew through the thick layers of denim. Laurie knew she’d need a heavy-duty machine capable of handling multiple layers of thick material. That’s how she found Sailrite. “I knew I needed something stronger and started searching the internet. I had never used an industrial machine before. In fact, I would not say I knew that much about sewing, really, but your videos made everything so easy to understand. I love that you also have troubleshooting videos on your site, which made it so easy to learn the machine.”

Her Ultrafeed has given Laurie the confidence to attempt sewing projects she previously had never dreamed of. Not only does she sew her hippie bags, but she is also branching out into projects for her husband’s motorcycle. “I have lined my husband’s riding chaps that he wears on his motorcycle and made a cover for his oil cooler on his Harley. I’m not afraid to tackle anything anymore!”

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Laurie’s Etsy shop, The Hippie Handbag Company, is a nod to her love of all things 1960s, especially the hippie lifestyle. “I grew up in that era. I was a little too young to go to the original Woodstock, but it was all about the lifestyle back then. It was a very creative time in so many ways — music, peace, love, rock ‘n’ roll, the hair, the dress styles. Upcycling was big back then too. It represented unique and individual creativity and expression. Just like my bags, every person is different and beautiful in their own way.”

Whether you were alive during that era or just have a fondness for all things boho, Laurie’s life philosophy is something we can all appreciate.

Who We Are

Start your DIY journey today: www.sailrite.com

Sewing for a Greener Future

Do you think about your carbon footprint? When you see trash or discarded items lying around, do you ever wonder if they could be turned into something useful again? Enoch Cincotta does. A self-starter and small business owner, he turns trash into treasure — literally. He takes discarded objects and trash from local businesses and uses the materials to create one-of-a-kind bags, wallets, backpacks, fanny packs and more. With the help of his Sailrite® Ultrafeed®, he’s doing his part to clean up his community and give a second life to the things we cast aside.

One Man’s Trash …

The idea to create usable items from trash came to Enoch when he was living in Miami Beach. At the time, he was making the occasional bag for friends and for himself. He was ordering his materials from suppliers and spending a lot of money in the process. Suddenly, everything clicked. “I realized that I wasn’t paying attention to how much waste was being generated by my artistic process — finding the material online, purchasing it, getting it in the mail two days later. It doesn’t make sense to me anymore.”

He was walking along the beach one day and noticed all the trash and discarded goods left behind. Things like inflatable pool toys and rafts, shade sail material and bicycle tubes were still in good condition but had been tossed aside. “Being a part of such a beautiful environment and noticing an immense quantity of trash left behind by the waves of tourists… I would find broken sun shades lying on the beach, the inconvenience of fixing them ultimately leading to them being discarded.” And so, an idea was born.

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In Miami Beach, Enoch had “regular” dumpsters that he would scavenge. He’d sort through the trash and find usable items for his budding business. The process was tedious and time-consuming. “It would be a process of finding materials, cleaning them, and transforming them into something new. I like the ritualistic nature of the process and taking my time to appreciate the material for what it is. They just need a little love and patience to be transformed.”

When he relocated to Harrisburg, Pennsylvania, he found a more direct and cleaner way to obtain his sewing materials. Enoch initiated relationships with local businesses, making deals to procure the discarded materials before they made their way to the dumpster. This made the cleaning process much simpler and saved him a lot of time. He was also able to get a larger quantity of materials with the same amount of effort.

coffee bag collage — A collaboration with a local Harrisburg coffee shop produced these bags and wallets made from coffee bags, parachute webbing, bicycle inner tubes and convention center banners.

It’s in Harrisburg where his business really got off the ground and his business concept came to life. Enoch witnessed someone’s discarded plastic bag floating in the wind, and that’s how he came up with the name for his business: Reanimator Threadworks. He watched an otherwise lifeless object become transformed — reanimated if you will — into a moving, living thing. And that’s exactly what Enoch does. He takes lifeless, used up objects and reanimates them, giving them a second life and another purpose than what they were intended and created for. A torn sun shade becomes part of a backpack. An empty bag of coffee beans is transformed into a truly unique tote bag.

Sustainable Sewing Practices

Enoch learned to sew thanks to his mother’s teaching. A requirement of his homeschool curriculum, he started sewing as part of the home economics portion of his education. And now he’s taken that skill and turned it into not only a business but a way to do his part as an environmental advocate.

enoch sewing at market — Enoch uses the Monster II Balance Wheel to sew without electricity at farmers markets.

He sells his bags in local stores and hosts free sewing workshops at farmers markets. “The goal is to get out in the community and sew materials on the streets. The more people exposed to the power of sewing the more excited I get.” During the winter, when the farmers markets are closed, he collaborates with other environmental advocacy groups and hosts free sewing workshops for sewing panniers, bike bags, backpacks and more.

His bags are constructed using a wide variety of everyday materials. Everything from banners, inflatable rafts, bicycle inner tubes, parachute webbing, vinyl billboard material and more are transformed into “functional pieces of art,” as he calls them. It’s amazing the things you can sew with a little imagination and ingenuity. To sew through this wide range of materials, he needed a sewing machine that would be up to the challenge. And that’s where Sailrite came in.

sewing thick material — The Ultrafeed can handle layers of thick materials like these bicycle inner tubes, which make for a durable and water-resistant bag bottom.

“I learned about Sailrite while pouring through online forums for an industrial machine. I was intrigued by the Ultrafeed LSZ and its modular nature — one machine for a bunch of different applications.” Another big asset of the Ultrafeed is its portability, which comes in handy when Enoch takes the machine — which he has affectionately dubbed “Ol’ Blue” — on the road for conventions. “I’m taking Ol’ Blue with me on a bicycle tour packed in her carrying case, but at home, she’s hooked up to the Workhorse™ Servo Motor and Industrial Table. That kind of functionality makes it ideal for the lifestyle I live.” Recently, Enoch acquired the Monster® II Balance Wheel so he could sew without electricity at conventions and workshops, furthering his green lifestyle and the machine’s versatility.

What are Enoch’s impressions of his Ultrafeed now that he has sewn everything from billboard vinyl to parachute webbing with it? Enoch had this to say about his machine: “So far I really love the reliability of the machine. It has taught me a lot about the mechanics of sewing. I’ve spent so much time reading the manual and feel really comfortable with how it’s designed to be repaired in the field. It’s built to last — I don’t see that too much anymore.”

enoch repairing ultrafeed — Enoch tuning his Ultrafeed LSZ with the guidebook close at hand for reference.

Leading by Example

Enoch is mindful of his own carbon footprint and does what he can to live a green lifestyle. “I really work hard to be aware of my environmental footprint. I ride bikes and am active in the community as much as I can be. To be as effective as possible you have to live in the way that you want the world to be — not forcing your ideals onto others.”

Ultrafeed on bicycle — Hitting the road with his portable Ultrafeed and a makeshift work station!

Part of his mission is bringing awareness of living a more resourceful and self-reliant lifestyle through sewing. He donates 30% of profits from the sale of his bags to teaching free sewing workshops and educational programs in Harrisburg. “I was a camp counselor for six years and that got me really excited about youth education. I see an opportunity to educate individuals in my community about being self-sufficient.”

He also teaches repair classes where he promotes hands-on learning opportunities. People can learn how to repair textiles and gear instead of throwing them away and buying new products. “When we are empowered to make and repair, we stop being consumers. And we start using our brains!” Next year, Enoch plans on traveling to schools — biking his sewing machine and materials, of course — to facilitate educational workshops. “I’ll be teaching kids not only how to sew but how to get creative with trash.” Teaching the next generation how to be resourceful and environmentally responsible, “that’s the future, the big time.”

fanny pack collage — A truly one-of-a-kind fanny pack made from found objects.

“I like to think that when I interact with these materials I’m giving my energy to the object, transforming it into something that lives and breathes with a personality of its own. I see it as being more than just a transformation of an object, but also a transformation of an idea. By reanimating our garbage and repairing what is broken, we also reanimate our community — increasing self-sufficiency and resilience. That’s what I think is really important.”

Enoch’s drive and passion for upcycling is something all creatives can relate to. A big part of the DIY lifestyle is taking something and transforming it into something else. So, the next time you see trash on the side of the road or the next time you go to throw away an old sweater, an umbrella, a pair of ripped jeans, a pool toy, a beach ball … Stop and think, “Is there still a use for this item? What could this object become?” The possibilities are endless.

Who We Are

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A Mother & Son DIY Duo

It all started with an idea. Kitty Ellis’ son, Jeff Scheule, was renovating an old farmhouse and preparing for his soon-to-be wedding when he came to his mother with an idea. A big idea. What follows is the story of that idea and what would become a DIY bonding experience for mother and son.

Years earlier, Jeff had seen a giant ceiling fan that resembled fishing rods with fabric as the blades. He was awed and fascinated by this unique creation. He’d never seen anything like it. Kitty recalled her son marveling at the design: “It was the coolest thing I’ve ever seen, Mom! I bet we could make one of these!”

Time passed and Jeff moved on to other things, but that fishing rod fan was always there in the back of his mind, lying in wait. Fast forward to 2018 when Jeff is renovating his farmhouse. Suddenly, the big idea reemerged. One of the rooms in his farmhouse was very large with an 18-foot vaulted ceiling, and Jeff knew exactly how to fill that space.

So, right before Christmas 2018, Kitty received a call from her son. “Mom, when you come to Atlanta for Christmas, can you bring your sewing machine?” When she asked why, Jeff told her they were finally going to build the fan. Kitty loaded up her conveniently portable Sailrite® Ultrafeed® LSZ and drove up from Florida to help her son construct his dream DIY.

tote collage — A variety of totes Kitty has made. The ones on the left and top right she upcycled from used sailcloth and sail numbers.

“Jeff is very creative and is one of those people who makes things happen,” Kitty stated. “I had no doubt that Jeff would and could fabricate this thing.” He rebuilds and sells boats as the owner of Atomic Marine and Machine in Buford, Georgia, and his craftsman skills don’t end there. “He can tear down and rebuild a diesel or gas engine, rebuild any kind of car, engineer parts necessary for a project, and build additions to houses … he truly is an inspiration,” she proudly explained. So she knew a custom-built, giant ceiling fan would be no trouble for her handy son.

Kitty owns Halyards, a custom marine sewing business in Jensen Beach, Florida. She sews boat cushions, T-tops, repairs sails and the like. She learned to sew when she was 17 and hasn’t stopped since. Kitty is the sailor in the family while Jeff prefers powerboats. “I am the sailor who likes to let the wind take me to wonderful places,” she recalled. “Jeff needs to get where he’s going — fast!”

kitty on boat — Kitty and her great-nephew, Olly Bell, at the helm of friend Barry Stedman’s Catalina Morgan 504 named IMAGINE.

kitty shop collage — Kitty in her shop in Florida. She owns three Sailrite sewing machines, including the industrial, straight-stitch Fabricator®.

At Jeff’s farmhouse, mother and son sat down together to plan out how they would build the fan. Kitty had brought her Ultrafeed and the Dacron sailcloth, basting tape, marking pens and other sundries she’d ordered from Sailrite. Jeff had already purchased five fishing rods and a fan motor. “Attaching the rods to the fan motor needed Jeff’s good concept and innovation for the mounting system,” explained Kitty. “He had already worked on that, so all we had to do was figure out the ‘bend’ radius for the fishing rods and how to fit the sailcloth to the rods.”

This part took some trial and error. They cut the sailcloth to the length of the rods and then added holes in the cloth to match up with the eyes on the fishing rods. They fit the fabric to the holes and figured out fabric dimensions. Unfortunately, their first fan “sail” blade did not turn out, and they had to trash the materials and start over. That first sail had taken hours to build, and the team was spent. They called it a night.

The next day, with fresh eyes and full of energy, they tackled the project again. They were able to correctly build all five fan blades and, best of all, they looked great. Jeff hung the ceiling fan with excitement and enthusiasm. He’d finally built his fan. “We were looking up at our creation with total awe and amazement,” Kitty recounted. “It was high fives all around! A fan 13-1/2 feet in diameter with five beautiful sail blades — what a glorious sight to behold. We had done it!”

Jeff mounting the 13-1/2-foot fan constructed from fishing rods and sailcloth.

They were so proud of their accomplishment and ingenuity in creating this one-of-a-kind DIY masterpiece. Until that is, one of the grandkids asked them to turn the fan on so they could see the blades spin. “Jeff flipped the switch and the blades started turning, caught the air, and the ‘sails’ swelled up like huge, puffy marshmallows!”

Only slightly discouraged, they took the fan down, disassembled the entire thing, and sewed the eye holes in the sailcloth almost completely closed. That did the trick. Jeff reassembled the fan, remounted it to the ceiling, and the blades spun without the sailcloth billowing out as if the fan were about to set sail.

All in all, it was a great time and a fun way for a mother and son to bond over their shared love of DIY and working with their hands. With Jeff’s mechanical and engineering background and Kitty’s sewing skills, they were the perfect dynamic duo to tackle this project. “The sheer amount of pleasure one gets when doing a project like this is mind-boggling. Projects themselves are not hard, but there is always a learning curve. Just like when we threw away that first sail. It had to be done. The materials were not expensive, but the satisfaction of achieving a goal is priceless.”

Jeff and Kitty with fan — Jeff and Kitty posing proudly with their one-of-a-kind creation. What a team!

Who We Are

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The {Bike} Path Less Traveled: One Man’s Creative Journey

Creativity is the common denominator that exists in all crafters regardless of their preferred medium. Whether it’s the need to feel productive, to channel restless energy, or to unwind and relax after a stressful day, having a creative outlet is good for the soul. Having a hobby, especially a craft such as sewing in which you make something with your hands, engages the mind, promotes wellness and is a great way to connect with like-minded people in your community. It’s the perfect remedy for the overwhelming dominance of our technology-dependent lives.

Brett Walker has searched for a creative outlet his entire life. A hobbyist at heart, he describes himself as a “DIY type of person” who enjoys learning how to do things himself. He learned how to sew about eight years ago by watching videos online. He wanted to get into puppet design and stop-motion filmmaking, but when this idea didn’t work out, he switched to live-action filmmaking to channel his creativity.

biking 1 — Brett saw a need for well-made, custom bicycle bags for storing essentials.

“I always try to find hobbies to keep myself busy and have an artistic outlet. I’ve done a lot of drawing and painting, then filmmaking, and now cycling and bag making.”

It’s his cycling hobby that propelled his desire to get back into sewing. “After cycling for a while and more than a few flat tires, I realized I needed a bag to carry my flat tire repair kit with me. The custom ones I wanted kept selling out, so I figured I could just make my own. I had also started to hear about bike camping and wanted to buy panniers (a pair of bags or containers attached to the sides of a bicycle for storage), but found out that they are pretty pricey, so that led me to want to make my own as well.”

Some panniers that Brett made for bike camping to carry all his supplies.

Ready to pick up his sewing hobby again, he needed to test the waters and find out if he still had his sewing skills. It had been a few years since Brett had sewn anything, so his best friend’s wife let him borrow her machine to see if he could relearn how to sew; he practiced making a few bags and instantly fell back in love with the craft. With his hobby firmly reestablished, he began sewing his own bags to carry things on his cycling adventures.

Enjoying making bags for himself and his cycling excursions wasn’t enough. He recognized a need in his cycling community for locally made, custom bags and decided to turn his sewing hobby into a small side business. He named his business Canal Workshop, inspired by the canal located next to his apartment in Phoenix, Arizona, which provides miles of traffic-free bike paths. It’s this canal that spurred Brett to get back into cycling as an adult, which he’d dropped after outgrowing his childhood BMX bike.

bag collage — A sampling of the bicycle bags Brett custom designs through his business, Canal Workshop.

For about a year and a half, he’d been sewing bags with a Singer Heavy Duty sewing machine, but he found that it wasn’t handling the workload as well as he needed. So he began his search for a more powerful and dependable machine that could handle the thick Cordura canvas, packcloth and nylon webbing he uses for his bags. “I was talking to a cyclist friend of mine and he told me about Sailrite®. He mentioned that their machines were more economical and could just as easily get the job done [compared to more expensive heavy duty machines on the market].”

Brett initially looked at the Ultrafeed®, but Sailrite happened to be running a sale on the Fabricator® Sewing Machine, so he decided to take a look at an industrial sewing machine instead. “I figured that an industrial machine was more suited for the work I was doing. I liked that it had a classic steel look, was all black, and the name of the machine spoke to the type of work I was doing. When it went on sale, I thought this was a no-brainer.”

He’s been sewing with his new Fabricator for about six months and has no regrets about his choice of machine. “It’s strong, straightforward, and when I see it, I just want to sit down and work. The machine hums along and causes me no real issues. I love that it’s inset into the table that it came with and that you can wind the bobbins while you work. It works like a charm.”

brett sewing — Brett sewing a bag with his Fabricator set in its industrial sewing table.

The sewing process has been a bit of trial and error for Brett, as it is with most hobbies, and he’s learned some valuable lessons along the way about how to sew with skill and professional results. “One of the most important things I’ve learned is to take my time. Like in filmmaking, the more time and effort you put into preproduction (planning, pattern making and cutting), the faster and more efficient the production (sewing) is. I like to make one panel of a bag at a time, then put them all together. When I first started I was so eager to see the final product that I often left off important parts like a handle or my label.”

“It’s such a timesaver to take your time with a project. Planning out the process and then executing it correctly the first time means spending way less time with a seam ripper. One thing I’ve learned, and am still trying to perfect, is setting the tension properly. I had a hard time sewing certain lightweight materials before I learned to dial back the tension.”

triangle bag — Brett’s bags are truly unique, like this custom-fit frame bag.

When asked what he enjoys most about the sewing experience, Brett mentioned the sense of accomplishment he feels when making something himself and how his sewing hobby has led to new friendships. “I enjoy that I can make something for myself that is exactly the style, size and quality that I look for in a bike bag. I also really enjoy that I can provide that same service to the cycling community in Phoenix. What I love most is I’ve made a ton of new friends; a lot of my customers have gone on to become close friends because we’re all into cycling so much.”

While the majority of his sewing projects are for his bike bag business, Brett has put his Fabricator to other uses. “I’ll hem some pants or make some pillowcases for my girlfriend. I did recently make a regular backpack. I’ve also got an order for a bike bag with leather accents, which will be new territory for me. I did some research on that through the Sailrite website and am putting in an order for diamond tip needles from Sailrite for that project.”

bike and lake — Where will your sewing adventure take you?

With a restless, creative spirit, Brett is constantly searching for the next project to tackle and a new skill to learn. “I’m always looking for ways to grow and add to my skill set. I recently learned that custom bags for off-road vehicles is a thing, so I’m going to try that out. My buddy actually put a bug in my ear about making some bags to organize his new truck. Another project I’ve got on deck is blackout window coverings for a van.”

The creative vein through it all is Brett’s need to channel his artistry into something tangible. Whether you’re a sewer, woodworker, painter or knitter, the pure joy of creating something with your hands is the thread that ties us all together.

Who We Are

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The Second Life of Sails: Crafting a better future for the next generation

Life is full of discarded items. Things that have already served their purpose now sit, useless and used up, to be thrown away, recycled or forgotten. The beauty of sewing is that you have the opportunity to give new life to something that has already served its original purpose. Barbara Wetherington is this kind of sewer. She gives new life and special meaning to retired sailcloth by creating tote bags from the fabric. In doing so, she has also found a way to serve her Boston-area community and donate her time and talents to a worthy nonprofit organization.

Barbara has had an off-and-on relationship with sewing over the years. She learned to sew in Home Economics class in 7th grade, but wasn’t particularly passionate about the craft. In her mid-20s, a roommate who worked at a fabric store rekindled Barbara’s interest in sewing. She learned to make useful things like pillows, window treatments and bags. When she moved to a smaller apartment, she had to put away her sewing supplies and moved on to other hobbies. A few years ago, she came across her sewing machine tucked away in a closet and realized she hadn’t used it in almost 20 years. When she remembered how much she enjoyed sewing and making practical items like tote bags, she was determined to start up again. And she knew just how to do it. Enter, World Ocean School.

World Ocean School is a nonprofit organization whose mission is to help underserved children by providing educational programs that challenge them academically, physically and emotionally. The school offers an alternative to traditional education methods, believing that involving kids in hands-on programs will combat apathy and disengagement in students of all ages to decrease dropout rates, substance abuse, crime and unemployment. In fact, 74 percent of the 2,200 students who participate in World Ocean School each year are from low-income households, the highest demographic for student dropout rates.

LW_20180118_Roseway_00062 (3) — World Ocean School students learning the ropes as they embark on an educational adventure.

The kids set sail aboard the historic schooner Roseway, a registered U.S. National Historic Landmark that splits its time between Boston, Massachusetts, and the U.S. Virgin Islands. The Roseway is one of only three original Grand Banks schooners left in operation today. The experiential programs offered aboard Roseway are as diverse as the students themselves, ranging from half-day programs to multi-week expeditions. The students are empowered to reach their full potential through sail training, team building, communication and leadership skills. Hands-on programs give the students the opportunity to participate in a richly rewarding learning atmosphere. They’re engaged and challenged in a way that traditional classrooms can’t offer.

When Barbara heard about World Ocean School’s mission, she was eager to lend a hand. She began volunteering on Roseway in 2006 doing whatever was needed, including painting, whipping lines and raising sails. She spent one summer as the onboard cook while the ship was docked in Boston Harbor and loved every minute of it. But her desire to help only grew.

A few years ago, she purchased a tote bag that a crew member had made using the Roseway’s old sails. And that sparked an idea. After receiving permission from the executive director of World Ocean School, she began sewing tote bags made from the Roseway’s distinctive tanbark sails, once they’re retired, of course, as a way to raise money for the school’s educational programs. She was looking to get back into sewing, and this cause was just the inspiration she needed.

two tote bags — Barbara’s tote bags made from Roseway’s retired tanbark sails.

Barbara sews the tote bags with her Ultrafeed® LSZ using V-92 thread, which she says gives the bags an industrial look that adds to the beauty of the sailcloth. She also has an embroidery sewing machine, which she uses to embroider the World Ocean School logo onto the front of the bags. She turned her sewing hobby into a way to serve her community and help at-risk youth, and that’s something we can all be inspired by.

Barbara works on a tote bag for World Ocean School using her Ultrafeed® LSZ.

Here’s what Barbara had to say about her work with the organization: “I wholeheartedly back the mission of World Ocean School. As a small nonprofit, they run fairly lean in many aspects, except when it comes to programming for the kids. When I read the “Ship’s Logs” that are posted on the website, I’m so amazed at what the kids say about their experiences. You can see that it’s truly life-changing for them in a positive way. Many of the kids, both in Boston and St. Croix, live near the ocean but often don’t have any connection to it and its place in our world. The programming of World Ocean School makes that connection.”

In addition to the educational programs scheduled throughout the year, the Roseway is open to the public for special sailing trips and other events. These public events provide an opportunity for the school to spread public awareness of their mission and to raise money to keep the school going. It’s during these public events that Barbara’s unique tote bags are sold, with 100 percent of the proceeds going to World Ocean School’s ongoing educational programs.

Barbara has stayed connected to World Ocean School for 12 years now, helping out however she can, whether that’s sewing the tote bags, grocery shopping or standing in as a cook. She even served on a committee to organize a successful fundraiser called Walk the Plank. Through it all, she remains steadfast in her belief that World Ocean School changes kids’ lives for the better, opening them up to opportunities and experiences they would never have otherwise, and she’s grateful for the dedicated staff of employees and volunteers who keep the program alive.

LW_20180202_St Croix_Roseway_Maintenance_00708 (2) — An educator aboard Roseway teaches a student about the inner workings of the ship.

“It is awe-inspiring to me how hard the crew works to keep the ship running, while at the same time acting as educators for these kids. I’m inspired by how World Ocean School touches the lives of so many young people, and I’m thrilled that I’m able to contribute, in a unique way, to their mission by making these bags for them to sell.”

If you’d like to learn more about World Ocean School, please visit www.worldoceanschool.org.

Who We Are

Start your DIY journey today: www.sailrite.com